NFL wins on Instagram on Pi day

The NFL showed it has an incredible grasp on social media on Thursday, March 14, when it posted an Instagram image that connected the seemingly unrelated professional football league to one of the Internet’s biggest trending topics on that day. March 14 is celebrated as Pi day, since when written out as numbers, the date 3/14 matches the first three …

social-media

Social media can give a business a personality

Among the many advantages social media use has for businesses is that it allows them to show a personality. Instead of appearing as faceless and boring organizations where customers only go to perform some kind of transaction, businesses using social media can become friendly, helpful and even entertaining personalities that customers appreciate and look forward to doing business with. A …

Study suggests what factors help Twitter users gain followers

A newly published study suggests that Twitter users are more likely to follow accounts with informative and well-written tweets. Researchers at the Georgia Institute of Technology¬†monitored 500,000 tweets from 507 Twitter users for a period of over 15 months to see how factors like social behavior and message content affected follower growth. Their data shows that accounts that regularly posted …

How businesses can use social media indirectly to build excitement for events

While many businesses create excitement for upcoming events by creating event pages and flyers, there are practical ways that businesses can help build buzz around upcoming events on social media. A good example was the bars and restaurants that used Facebook to promote their New Year’s Eve event a few months ago. Many smart businesses posted event information, prices and …