social-media

Social media can give a business a personality

Among the many advantages social media use has for businesses is that it allows them to show a personality. Instead of appearing as faceless and boring organizations where customers only go to perform some kind of transaction, businesses using social media can become friendly, helpful and even entertaining personalities that customers appreciate and look forward to doing business with. A …

Why small business owners should consider hiring a social media company

More and more small businesses are realizing the potential social media has in marketing, branding, customer relations and sales. Yet, many small-business owners do not use social media to improve their business because they don’t know how to. They’ve never used it personally and they’ve developed a habit of tuning people out whenever the subject of “likes,” “retweets” or “hash …

How businesses can use social media indirectly to build excitement for events

While many businesses create excitement for upcoming events by creating event pages and flyers, there are practical ways that businesses can help build buzz around upcoming events on social media. A good example was the bars and restaurants that used Facebook to promote their New Year’s Eve event a few months ago. Many smart businesses posted event information, prices and …